MERCO 2025 Rankings Confirm Ficohsa’s Regional Strength

Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.

Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.

Regional Acknowledgment of the Group’s Companies

The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.

• Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
• Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
• Panama: Ficohsa appears in the country’s sectoral ranking.
• El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.

Simultaneous participation in these markets reflects a reputation built over time, focused on service quality, innovation, and the creation of shared value for customers, employees, suppliers, and communities.

Leaders recognized for their leadership

The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:

• Camilo Atala, president of Ficohsa, as one of the leading figures in Honduras and the region.
• José Arturo Alvarado, CEO, and Thetey Martínez, general manager, included in the Top 100 leaders in Honduras.
• Enzo Bizzarro, executive president of ASESUISA, among the Top 100 leaders in El Salvador.

These acknowledgments underscore the group’s leaders’ capacity to foster confidence, stimulate regional economic growth, and encourage responsible business conduct.

Reputation as a key strategic element

MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.

Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.

Dedication to Central America and its stakeholders

This acknowledgment highlights the group’s long-range vision, focused on deepening ties with its stakeholders, expanding its regional footprint, and fostering the area’s economic and social progress.

Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.