
Shein’s and Temu’s price advantage at risk from new de minimis rule
Recent modifications to customs regulations in the United States are set to alter the competitive environment for e-commerce companies offering ultra-affordable products, especially those focusing on fast-fashion and discounted items. The revised de minimis law, which determines the value limit for duty-free commodities, is anticipated to introduce new financial challenges for online behemoths like Shein and Temu, which have structured their operations around delivering low-cost products straight to consumers in the United States.The regulatory adjustment represents a substantial shift in how small-value international shipments will be treated by U.S. Customs and Border Protection. Previously, packages valued under $800 could enter…








