
Innovative app addresses farmers’ £3.5bn potato challenge
In an era where agriculture is increasingly reliant on smart technologies, a new app is stepping in to address a persistent and costly problem for potato farmers: waste. Across the UK, the potato industry faces annual losses amounting to billions due to inefficiencies, poor forecasting, and market imbalances. But with the advent of a digital platform specifically designed for growers, there’s hope on the horizon.The fundamental problem arises from a typical agricultural challenge—a discrepancy between supply and demand. Farmers frequently sow crops without precise knowledge of what the market will require in the coming months. When it is time for…



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