
California legislates to protect consumers’ neural data
On Saturday, California Governor Gavin Newsom signed a groundbreaking piece of legislation aimed at protecting consumers' neural data, potentially setting a benchmark for similar regulations globally. This new law seeks to protect brain data collected by increasingly popular neurotechnological devices that are used in various consumer products designed to improve cognitive function, mental health, and overall well-being. The legislation amends the current California Consumer Privacy Act to include neural data – data derived from brain activity and the nervous system – as part of “sensitive personal information.” This legal adjustment gives neural data the same level of protection as other…








