Scarlet Cardona

In today's competitive business landscape, organizations are recognizing the critical role of Corporate Social Responsibility (CSR) in shaping their brand’s reputation and influencing consumer behavior. CSR encompasses a company’s efforts to operate ethically, sustain the environment, give back to communities, and demonstrate accountability to various stakeholders. A core question confronting both academics and business leaders is: How does CSR influence customer loyalty?The Mental Link: Confidence and Affective ImpactClient devotion goes well beyond simply making repeated purchases; it is profoundly embedded in emotional bonds and confidence. When businesses dedicate themselves to socially conscious endeavors—like minimizing environmental impact, backing community initiatives, or…